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Persuasion - Social Influence and Compliance Gaining; International Student Edition (Paperback, 6th New edition)
Loot Price: R1,635
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Persuasion - Social Influence and Compliance Gaining; International Student Edition (Paperback, 6th New edition)
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Now in its sixth edition, Persuasion: Social Influence and
Compliance Gaining continues to boast an accessible voice and
vibrant aesthetic that appeals to undergraduate students of
communication, psychology, advertising, and marketing. In addition
to presenting established theories and models, this text encourages
students to develop and apply general conclusions about persuasion
in real-world settings. Along the way, students are introduced to
the practice of social influence in an array of contexts (e.g.,
advertising, marketing, politics, interpersonal relationships,
social media, groups) and across a variety of topics (e.g.,
credibility, personality, deception, motivational appeals, visual
persuasion). The new edition features an expanded treatment of
digital and social media, up-to-date research on theory and
practice, and enhanced discussions of topics such as political
campaigning, emotional marketing, olfactory influence, and ethics.
Forthcoming: Instructors can also use the book's downloadable test
bank, instructor's manual, and PowerPoint slides in preparing
course material.
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