SEIZE OPPORTUNITIES THROUGH OPERATIONS!
In today's technology-intensive new economy, companies can no
longer afford to view operations as a series of isolated technical
problems. Those that do will not survive. To succeed, you have to
be able to recognize competitive opportunities and know how to
apply operating capabilities to take advantage of them.
In "Operations, Strategy, and Technology: Pursuing the
Competitive Edge"--the long-awaited follow-up to the highly
successful classic, "Restoring Our Competitive Edge"--Robert Hayes,
Gary Pisano, David Upton, and Steven Wheelwright take a fresh look
at the foundations of corporate success. These four authors, all
leading authorities from the Harvard Business School, show how to
achieve a competitive edge through superior operations--in a
competitive environment that is increasingly global in scope,
reliant on information technology, and comprised of networks of
suppliers and collaborations.
FEATURES Focuses on the basic principles that create the foun
dation for an organization's operational success and describes how
to strategically manage operating and technology resources.
Provides an overall framework for thinking about the management of
a firm's operations functions, rather than specific tools and
techniques. Addresses key topics such as corporate networks,
information technology, process development, project management,
and different ways of managing operating improvement. Provides the
latest thinking on operations strategy, capacity planning, and
outsourcing/vertical integration, based on the latest academic
research and corporate experience. Includes examples in
manufacturing and services, including intel, Yahoo!McDonald's, and
Dell.
General
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