The CEO of Disney, one of Time's most influential people of 2019,
shares the ideas and values he embraced to reinvent one of the most
beloved companies in the world and inspire the people who bring the
magic to life. Robert Iger became CEO of The Walt Disney Company in
2005, during a difficult time. Morale had deteriorated, competition
was intense, and technology was changing faster than at any time in
the company's history. His vision came down to three clear ideas:
Recommit to the concept that quality matters, embrace technology
instead of fighting it, and think bigger-think global-and turn
Disney into a stronger brand in international markets. Fourteen
years later, Disney is the largest, most respected media company in
the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox
among its properties. Its value is nearly five times what it was
when Iger took over, and he is recognized as one of the most
innovative and successful CEOs of our era. In The Ride of a
Lifetime, Robert Iger shares the lessons he's learned while running
Disney and leading its 200,000 employees, and he explores the
principles that are necessary for true leadership, including:
Optimism. Even in the face of difficulty, an optimistic leader will
find the path toward the best possible outcome and focus on that,
rather than give in to pessimism and blaming. Courage. Leaders have
to be willing to take risks and place big bets. Fear of failure
destroys creativity. Decisiveness. All decisions, no matter how
difficult, can be made on a timely basis. Indecisiveness is both
wasteful and destructive to morale. Fairness. Treat people
decently, with empathy, and be accessible to them. This book is
about the relentless curiosity that has driven Iger for forty-five
years, since the day he started as the lowliest studio grunt at
ABC. It's also about thoughtfulness and respect, and a
decency-over-dollars approach that has become the bedrock of every
project and partnership Iger pursues, from a deep friendship with
Steve Jobs in his final years to an abiding love of the Star Wars
mythology. "The ideas in this book strike me as universal" Iger
writes. "Not just to the aspiring CEOs of the world, but to anyone
wanting to feel less fearful, more confidently themselves, as they
navigate their professional and even personal lives."
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