Since 1991, young German design group 3deluxe has been working on a
fluid interface between graphic design, industrial design,
architecture and popular culture. In the process, projects from the
worlds of music, fashion and virtual reality provide each other
with mutual inspiration. 3deluxe was the first to explore what they
call Genetic Architecture. These are multipurpose in- and outdoor
environments which have not only been created by using the most
advanced technologies in fabrication, but multimedia technology and
material. As architects or interior designers, 3deluxe creates the
global sometime gigantic presentations of companies like MTV, EXPO
2000 or Volkswagen as well as being invited to art festivals. As
graphic designers, they design the snow-, skate- and whateverboards
of the famous company Fanatic as well as shaping the company's
visual appearance throughout catalogs and ads.
Projects presents their finest works and explains their
conceptual background. The accompanying DVD features drawings, 3D
structures, blueprints and applications, as well as films in order
to document the environments, scapes, and spaces 3deluxe has
created lately. Check out: www.3deluxe.de.
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