Contemporary Strategy Analysis, Text and Cases Edi tion, 9th Edition (Paperback, 9th Edition)

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung). Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	December 2015
First published:	2016
Authors:	R.M. Grant
Dimensions:	246 x 190 x 28mm (L x W x T)
Format:	Paperback
Pages:	758
Edition:	9th Edition
ISBN-13:	978-1-119-12084-1
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Economics Books > Academic & Education > UNISA > Business & Economics Books > Academic & Education > UNISA > Economics
LSN:	1-119-12084-5
Barcode:	9781119120841
Course Code:	MBL923P

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