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Marketing Strategy - Based on First Principles and Data Analytics (Paperback, 1st Ed. 2017) Loot Price: R1,485
Discovery Miles 14 850
You Save: R237 (14%)
Marketing Strategy - Based on First Principles and Data Analytics (Paperback, 1st Ed. 2017): Robert W. Palmatier, Shrihari...

Marketing Strategy - Based on First Principles and Data Analytics (Paperback, 1st Ed. 2017)

Robert W. Palmatier, Shrihari Sridhar

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List price R1,722 Loot Price R1,485 Discovery Miles 14 850 | Repayment Terms: R139 pm x 12* You Save R237 (14%)

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This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: - All customers differ - All customers change - All competitors react - All resources are limited. Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process. Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.

General

Imprint: Red Globe Press
Country of origin: United Kingdom
Release date: 2017
First published: 2017
Authors: Robert W. Palmatier • Shrihari Sridhar
Dimensions: 234 x 177 x 17mm (L x W x T)
Format: Paperback
Pages: 288
Edition: 1st Ed. 2017
ISBN-13: 978-1-137-52623-6
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Business & management > Business mathematics & systems > General
LSN: 1-137-52623-8
Barcode: 9781137526236

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