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Effective Crisis Communication - Moving From Crisis to Opportunity (Paperback, 4th Revised edition)
Loot Price: R1,609
Discovery Miles 16 090
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Effective Crisis Communication - Moving From Crisis to Opportunity (Paperback, 4th Revised edition)
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In this fully updated Fourth Edition of Effective Crisis
Communication, three of today's most respected crisis/risk
communication scholars provide the latest theories and innovative
approaches for handling crisis. Unlike other crisis communication
texts, this acclaimed book answers the question, "what now?" and
explains how organizations can create the potential for
opportunity, renewal, and growth through effective crisis
communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and
Matthew W. Seeger provide guidelines for taking the many challenges
that crises present and turning those challenges into
opportunities. Practical lessons and in-depth case studies
highlight successes and failures in dealing with core issues of
crisis leadership, including managing uncertainty, communicating
effectively, understanding risk, promoting communication ethics,
enabling organizational learning, and producing renewing responses
to crisis. New to the Fourth Edition: New and updated examples and
case studies include diverse cases from recent headlines such as
SeaWorld's reaction to Blackfish, the United Airlines debacle, and
the Flint Water Crisis. Updated theories and references throughout
provide readers with the latest information for effective crisis
communication.
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