How Business Works - Making Profits, Taking Risks, and Creating Value in a Global Economy (Paperback, 10th Revised edition)

Bright, eager business students deserve a rigorous, exciting introduction to the fundamentals of business. How Business Works: Making Profits, Taking Risks, and Creating Value in a Global Economy is a dynamic introductory textbook that takes a holistic, comprehensive, real-world approach, incorporating both theory and practice. The global business challenges facing today's students are more complex than ever before. How Business Works prepares students to meet these challenges head-on, and become successful learners and leaders. The book offers a fresh, timely perspective on the way business is taught by organizing concepts around the unifying framework of value. A serious textbook for serious business students, this text addresses quantitative and technical topics, such as risk versus return, foreign exchange, and the time value of money. The tenth edition features updated figures and stats throughout, resulting in revised exhibits in Chapters 1, 4, 5, 6, 8, 14, and 17, and accompanying in-text discussion.Written in a conversational, easy-to-read style, How Business Works is more than an outstanding textbook-it provides transformational learning and teaching experiences.

General

Imprint:	Cognella
Country of origin:	United States
Release date:	July 2019
Authors:	Robert S Kemp • Adam Kemp • Kelley Kemp
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	532
Edition:	10th Revised edition
ISBN-13:	978-1-5165-8752-0
Categories:	Books > Business & Economics > Business & management > General
LSN:	1-5165-8752-9
Barcode:	9781516587520

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