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International Marketing Strategy - Analysis, Development & Implementation (Paperback, 8th edition) Loot Price: R995
Discovery Miles 9 950
You Save: R105 (10%)
International Marketing Strategy - Analysis, Development & Implementation (Paperback, 8th edition): Isobel Doole, Robin Lowe,...

International Marketing Strategy - Analysis, Development & Implementation (Paperback, 8th edition)

Isobel Doole, Robin Lowe, Alexandra Kenyon

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List price R1,100 Loot Price R995 Discovery Miles 9 950 | Repayment Terms: R93 pm x 12* You Save R105 (10%)

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Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

General

Imprint: Cengage Learning (Emea) Ltd
Country of origin: United Kingdom
Release date: 2019
First published: 2019
Authors: Isobel Doole • Robin Lowe • Alexandra Kenyon
Dimensions: 260 x 195 x 15mm (L x W x T)
Format: Paperback
Pages: 470
Edition: 8th edition
ISBN-13: 978-1-4737-5874-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Marketing
LSN: 1-4737-5874-2
Barcode: 9781473758742

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