Following the 2007-2008 global financial crisis, a number of
prominent academics, journalists, and activists were quick to
pronounce the demise of neoliberal capitalism and governance. This
rather optimistic prediction, however, underestimated the extent to
which neoliberalism has shaped the 21st-century world order and
become entrenched in our sociopolitical and cognitive fabric.
Indeed, 11 years after the crisis, and in spite of the significant
levels of socioeconomic inequality, psychological distress, and
environmental destruction generated by neoliberal policies and
corresponding business and cultural practices, the ideological
hegemony of neoliberalism has not been supplanted, nor has it
really faced any serious unsettling. How, then, has neoliberalism
inflected and shaped our "common-sense" understandings of what is
politically, economically, and culturally viable? To help answer
this question, this book combines leading theories from sociology,
media-communication research, developmental psychology, and
cognitive science, and draws on primary evidence from a unique mix
of ethnographic, survey, and experimental studies - of young
people's leisure practices and educational experiences, of young
adults' political socialisation processes in relation to exposure
to social networking sites, and of the effects of commercial media
viewing on material values and support for social welfare. In doing
so, it provides a nuanced and robustly empirically tested account
of how the conscious and non-conscious cognitive dimensions of
people's subjectivities and everyday social practices become
interpellated through and reproductive of neoliberal ideology. As
such, this book will appeal to scholars across the social and
behavioural sciences with interests in neoliberalism, political
engagement, enculturation, social reproduction, and media effects.
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