Market-Based Management - Pearson New International Edition (Paperback, 6th edition)

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	July 2013
First published:	2013
Authors:	Roger Best • Russell Cummings
Dimensions:	276 x 219 x 28mm (L x W x T)
Format:	Paperback
Pages:	512
Edition:	6th edition
ISBN-13:	978-1-292-02039-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Management Books > Academic & Education > Varsity Textbooks > Marketing Books > Academic & Education > Wits University > Business Management Books > Academic & Education > Wits University > Management Books > Academic & Education > Wits University > Marketing
LSN:	1-292-02039-3
Barcode:	9781292020396

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