Mass Media Research, International Edition (Paperback, 9th edition)

This title begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on applying research methods to the primary areas of interest including print, electronic media, advertising, and public relations. Coverage of mass media research and the Internet, which was presented in a concluding chapter in the previous edition, has now been integrated as appropriate throughout the text.

General

Imprint:	Wadsworth Publishing Co Inc
Country of origin:	United States
Release date:	March 2010
First published:	2011
Authors:	Roger Wimmer • Joseph Dominick
Dimensions:	235 x 188 x 25mm (L x W x T)
Format:	Paperback
Pages:	480
Edition:	9th edition
ISBN-13:	978-1-4390-8392-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > Social research & statistics > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Media Studies
LSN:	1-4390-8392-4
Barcode:	9781439083925

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