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Zucked - Waking Up to the Facebook Catastrophe (Hardcover)
Loot Price: R396
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Zucked - Waking Up to the Facebook Catastrophe (Hardcover)
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List price R532
Loot Price R396
Discovery Miles 3 960
You Save R136 (26%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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This is the dramatic story of how a noted tech venture capitalist,
an early mentor to Mark Zuckerberg and investor in his company,
woke up to the serious damage Facebook was doing to our society and
set out to try to stop it. If you had told Roger McNamee three
years ago that he would soon be devoting himself to stopping
Facebook from destroying democracy, he would have howled with
laughter. He had mentored many tech leaders in his illustrious
career as an investor, but few things had made him prouder, or been
better for his fund's bottom line, than his early service to Mark
Zuckerberg. Still a large shareholder in Facebook, he had every
good reason to stay on the bright side. Until he simply couldn't.
Zucked is McNamee's intimate reckoning with the catastrophic
failure of the head of one of the world's most powerful companies
to face up to the damage he is doing. It's a story that begins with
a series of rude awakenings. First there is the author's dawning
realization that the platform is being manipulated by some very bad
actors. Then there is the even more unsettling realization that
Zuckerberg and Sheryl Sandberg are unable or unwilling to share his
concerns, polite as they may be to his face. And then comes Brexit
and the election of Donald Trump, and the emergence of one horrific
piece of news after another about the malign ends to which the
Facebook platform has been put. To McNamee's shock, Facebook's
leaders still duck and dissemble, viewing the matter as a public
relations problem. Now thoroughly alienated, McNamee digs into the
issue, and fortuitously meets up with some fellow travellers who
share his concerns, and help him sharpen its focus. Soon he and a
dream team of Silicon Valley technologists are charging into the
fray, to raise consciousness about the existential threat of
Facebook, and the persuasion architecture of the attention economy
more broadly - to our public health and to our political order.
Zucked is both an enthralling personal narrative and a masterful
explication of the forces that have conspired to place us all on
the horns of this dilemma. This is the story of a company and its
leadership, but it's also a larger tale of a business sector
unmoored from normal constraints, at a moment of political and
cultural crisis, the worst possible time to be given new tools for
summoning the darker angels of our nature and whipping them into a
frenzy. This is a wise, hard-hitting, and urgently necessary
account that crystallizes the issue definitively for the rest of
us.
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