ALL-NEW SECOND EDITION COMING APRIL 2021! This book is like
having coffee with an award winning marketing expert. Â Most
business guidebooks treat you like a dummy or an idiot. Not this
one. This is a short and easy-to-read guidebook filled with useful,
no bullshit, only-what-you-need-to-know, immediately actionable
advice for marketing your business or startup. The book focuses on
the most common small business marketing challenges, including:
 Why is setting a budget the worst way to start a marketing
plan? How can you create unstoppable word-of-mouth for your
business? Why is it a mistake to try and be on every social media
platform?  Within these pages you’ll get the answers to
some of the most frequently asked questions about how to promote
your business like these. Along the way, you'll learn how to fit
your entire marketing strategy on a single page, what it takes to
create a tagline that people remember, how to buy advertising at a
fraction of the "sticker price," why some customers remain loyal
while others leave as soon as they get a better deal, and the
#1 most important thing about branding that most small businesses
forget.  Inspired by real life conversations and
experiences with hundreds of small business owners and
entrepreneurs, this is the rare guide that will skip all the
useless definitions, avoid the fluff and cut right to the point to
give you the real-life advice you need to hear with an irreverent
"non-obvious" perspective you deserve. From downloadable one page
guides to real life stories and examples, this guide will give you
the inspiration and tools to put together a winning marketing
strategy to grow your business - no matter how much you know about
marketing already.Â
General
Imprint: |
Ideapress Publishing
|
Country of origin: |
United Kingdom |
Series: |
Non-Obvious Guides |
Release date: |
2019 |
Authors: |
Rohit Bhargava
|
Dimensions: |
190 x 133 x 13mm (L x W x T) |
Format: |
Paperback
|
Pages: |
124 |
ISBN-13: |
978-1-940858-60-9 |
Categories: |
Books
|
LSN: |
1-940858-60-7 |
Barcode: |
9781940858609 |
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