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Mapping Innovation in India’s Creative Industries - Policy, Context and Opportunities
Loot Price: R3,865
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Mapping Innovation in India’s Creative Industries - Policy, Context and Opportunities
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The first in-depth study of the Indian creative industries, this
book provides a comprehensive mapping of the Indian creative
industries and its policy landscape, developing and defining key
concepts and terms and offering detailed case studies of specific
sectors, geographic regions and governance structures. Using an
ecosystem framework, this book focuses on strategy/policy; tangible
and intangible infrastructure; funding and investment to understand
the main drivers and barriers across nine sub-sector value chains.
With investment from global brands into many sectors, it tracks how
Indian creative industries are fostering innovation and design for
social and ecological sustainability. It also delves into India’s
informal economy to share key policy insights. The volume will be
of great interest to scholars and researchers of public policy,
business studies and South Asian studies. It will also be a key
document for foreign investors willing to invest in one of the
fastest growing and stable economies in the world.
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