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Gay TV and Straight America (Paperback)
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Gay TV and Straight America (Paperback)
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"A highly engaging and impeccably researched study of the cultural
anxieties produced in the destabilization of straight and gay
identity." --Michael DeAngelis, DePaul University "Original and
compelling . . . an example of the best kind of television
scholarship. Gay TV and Straight America is a rare find." --Sasha
Torres, author of Black, White and In Color: Television and Black
Civil Rights After years of relative silence on the subject of
homosexuality, television in the 1990s saw a striking increase in
gay material. Sitcoms like Friends, Seinfeld, Ellen, and Will &
Grace, and dramas like Party of Five, Beverly Hills 90210,
Homicide: Life on the Street, and The Commish added numerous gay
and lesbian characters, aired special gay-themed episodes, and
included references to homosexuality nearly every week. In Gay TV
and Straight America, Ron Becker draws on a wide range of political
and cultural indicators to explain this sudden upsurge of gay
material on prime-time network television. He argues that the
growing visibility of gay material both reflected and deepened
Straight America's anxieties about social fragmentation and the
politics of sexuality. In this cultural climate, gay material
became a highly charged but also highly valuable narrowcasting-age
tool for television executives looking to target a quality audience
of well educated, upscale adults interested in "edgy" programming.
Bringing together Supreme Court rulings, media coverage of gay
rights battles, debates about multiculturalism and political
correctness, analyses of numerous prime-time programs and much
more, Becker helps us understand just what gay TV reveals about
Straight America. In today's cultural climate where same-sex
marriage bans are passed with wide margins yet millions of viewers
tune in weekly to programs like Queer Eye for the Straight Guy,
this book offers valuable insight on the complex condition of
America's sexual politics. Ron Becker is an assistant professor of
communications at Miami University, Ohio.
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