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Anything For a T-Shirt - Fred Lebow and the New York City Marathon, the World's Greatest Footrace (Paperback, New)
Loot Price: R467
Discovery Miles 4 670
You Save: R87
(16%)
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Anything For a T-Shirt - Fred Lebow and the New York City Marathon, the World's Greatest Footrace (Paperback, New)
Series: Sports and Entertainment
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List price R554
Loot Price R467
Discovery Miles 4 670
You Save R87 (16%)
Expected to ship within 10 - 15 working days
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"Fred Lebow was a dreamer, the kind of dreamer who pursued his
dream and made it a reality. And the world is still reaping the
rewards." So begins this uplifting chronicle of a humbly born
Holocaust survivor who parlayed natural marketing smarts--and a
vision--into a major position in recent American sports. He started
the New York City Marathon, an event that transformed footracing
from an elite, austere sport into a wildly applauded, attainable
pursuit. Forging a path across the city's five boroughs, the
Marathon covers a daunting 26.2-mile course. Ron Rubin's
fascinating book tells how Lebow popularized the race. With a
stroke of marketing wizardry he turned it into the world's largest
block party: a gritty mix of urban theater and kindly
entrepreneurship. It honored the spirit of the moment, imbued
competition with joy, and celebrated play. In so doing, it put
winning within the realm of every man and woman became a race for
all runners. Lebow mainstreamed the notion of marathoning into
popular culture; some half million Americans now run marathons.
Finally, the book describes how Lebow scored his greatest personal
victory by racing in the marathon he had created even after being
diagnosed with brain cancer.
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