For introductory business courses. The recent events in domestic
and global economies are presenting unprecedented challenges,
excitement, and disappointments for businesses - and a need for
change in introduction to business courses and texts. Business
Essentials captures the widespread significance of these
developments and presents their implications on companies today.
The 12th Edition includes new real-world examples and research
findings, helping students to see how entrepreneurs are putting
into practice the concepts that they are learning about, and making
this text the most current and relevant one available on the
market.
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