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Books > Business & Economics > Business & management > Business strategy
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Learning from World Class Companies (Paperback, New edition)
Loot Price: R1,658
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Learning from World Class Companies (Paperback, New edition)
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Learning from World Class Companies surveys a wide selection of
multi-national corporations including Coca-Cola, American Express,
Boeing, General Motors, IBM, Novartis AG, Wal-Mart Stores, Walt
Disney and Daimler Chrysler. Each multinational company is profiled
with an overview of the corporation and its history, its
significant contributions to global business, and the challenges
and opportunities facing it in the coming decade. Accompanying each
profile is an article from journals and popular press highlighting
a recent issue or problem. The companies and articles have been
chosen to give the reader an overview of all of the issues relevant
to international business today.
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