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Fashion Management - A Strategic Approach (Paperback, 1st Ed. 2019)
Loot Price: R1,206
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Fashion Management - A Strategic Approach (Paperback, 1st Ed. 2019)
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This new textbook, authored by a team of expert researchers and
lecturers based at the London College of Fashion, is one of the
first in the field to examine strategic management in the context
of the fashion industry, catering specifically for students hoping
to work in the sector. International in approach, the text covers
all aspects of strategic management, from growth strategy and
financial management to brand and supply chain management. Fashion
Management's engaging style, page design and pedagogical framework
makes it accessible to students at all levels, while the authors'
extensive expertise ensures that the content is always underpinned
by rigorous academic research. Established key topics and
significant contemporary issues - such as sustainability, the
digital, and corporate social responsibility - are considered from
both a theoretical and practical perspective, with real-world
examples drawn from high-profile, global fashion organisations.
This is an ideal core textbook for those studying on undergraduate
and postgraduate degree courses in fashion management and fashion
marketing. The book will also be an important supplementary
resource for courses in marketing, retailing and business studies,
with the fashion industry providing an effective context for
students to engage with the application of theory. Accompanying
online resources for this title can be found at
bloomsburyonlineresources.com/fashion-management. These resources
are designed to support teaching and learning when using this
textbook and are available at no extra cost.
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