Transformation of Higher Education Through Institutional Online Spaces

The surge in the demand for higher education is closely connected with the liberalization and globalization of education. Websites and social media have been chosen for promotional purposes for obvious reasons - they are globally accessible. For rapid communication of a significant amount of information, virile institutional websites and social media spaces with promotional messages have become very important assets for higher institutions and their stakeholders. Transformation of Higher Education Through Institutional Online Spaces presents multidisciplinary and interdisciplinary approaches to promotional discourses as presented on higher institution online spaces. Covering topics such as brand building and marketing, content marketing, curriculum marketing, digital marketing, higher education digital marketing, and higher education marketing campaigns, this book is ideal for educational website managers, educational institution managers, public relations units, researchers, academicians, practitioners, instructors, and students.

General

Imprint:	IGI Global
Country of origin:	United States
Series:	e-Book Collection - Copyright 2023
Release date:	June 2023
Editors:	Rotimi Taiwo • Bimbola Idowu-Faith • Simeon Ajiboye
Dimensions:	279 x 216mm (L x W)
Pages:	350
ISBN-13:	978-1-66848-122-6
Categories:	Books Promotions
LSN:	1-66848-122-7
Barcode:	9781668481226

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!