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Powering the Home - Fifty Years of Advertising Home Appliances (1920-1970) (Paperback)
Loot Price: R283
Discovery Miles 2 830
You Save: R28
(9%)
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Powering the Home - Fifty Years of Advertising Home Appliances (1920-1970) (Paperback)
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List price R311
Loot Price R283
Discovery Miles 2 830
You Save R28 (9%)
Expected to ship within 9 - 15 working days
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The mid-20th century brought about an advertising renaissance in
the western world. Technology boomed. Standards of living
increased, innovation abounded, and 'luxury' consumer products such
as TVs, fridges and gas heating became readily available to the
public. In order to sell them, ads needed to be as quirky and
appealing as the new commodities themselves. This compact yet
comprehensive book, written by an experienced design historian,
explores the hand-in-hand development of advertisement and the many
household amenities that we take for granted today. This book began
its life as an offshoot of another, also written by Ruth Artmonsky,
but focusing on the advertising of furniture. Her research led her
to discover the expansive genre of domestic appliance advertising -
not relevant to her book, but more than interesting enough to merit
a new text in its own right. Adverts that caught Ruth's eye include
"an advertisement for a gas iron, and a rare one of a man admitting
he might be able to do the laundry when the house purchased a
washing machine." Discover all this and more in Powering the Home.
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