Showing Off catalogues a fifty year history of some of London's
most splendid and iconic stores; illustrating the formula for
successful survival in a competitive and rapidly changing
marketplace. These stores have used the architecture and design of
the buildings as their trademark, created magical and 'magnetic'
window displays, devised clever publicity 'stunts' and popular
'events', and produced wonderfully illustrated catalogues and
posters that have become unique works of art. The collection
focuses particularly on the use of window display, a neglected area
of design history, featuring some of the major in-store designers
such as Eric Lucking at Liberty's, Edward Goldsman at Selfridges,
Edward Grieve at Harrods, and Natasha Kroll at Simpson's. It
additionally acknowledges the contribution of some of the major
manufacturers of displays who supplied the stores, such as Leon
Goodman and the creative display consultants, who influenced
through their originality of design, such as Martha Harris' stylish
and colourful posters.
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