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Participatory Communication - Working for Change and Development (Paperback)
Loot Price: R598
Discovery Miles 5 980
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Participatory Communication - Working for Change and Development (Paperback)
Series: Communication and Human Values, v. 18
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Loot Price R598
Discovery Miles 5 980
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This pioneering and thought-provoking volume explores the
strengths, weaknesses, and complex nature of participation in many
diverse settings while pinpointing important related concepts such
as power and control, conscientization, and empowerment and
self-reliance. Two central themes run throughout Participatory
Communication: development communication must be dialogic and
transactional; and development communicators must play a critical
role in offering new philosophies, concepts, and models which
facilitate participation at all stages of the development process.
With its judicious blend of theoretical models and case studies and
its refreshing ability to challenge received wisdom concerning
participation, development, and communication processes,
Participatory Communication will interest a wide range of academics
and professionals as well as voluntary agencies. "This book comes
close to being unrivalled for its scope . . . and reflects the
sincerity and concern of the contributors for the toiling
marginalised muted millions." -Economic and Political Weekly "As a
professor of development communication myself, I intend to read the
book again and again. It fulfills the voracious requirements of the
duty to profess to students. It is a virtual encyclopedia on
development communication, what with its 21 chapters dedicated to
one or the other aspect of the philosophies, theories, models,
practices, and history of that field, particularly the concept of
participation . . . All in all, the book celebrates a philosophy
that has influenced a generation' of practitioners, students, and
scholars of development and communication." -Media Asia
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