* Instant Wall Street Journal bestseller * Translated into 18
languages * #1 Most Recommended Book of the year (Bloomberg annual
survey of CEOs and entrepreneurs) * An Bloomberg, Financial Times,
Forbes, Inc., Newsweek, Strategy + Business, Tech Crunch,
Washington Post Best Business Book of the year * Recommended by
Bill Gates, Daniel Kahneman, Malcolm Gladwell, Dan Pink, Adam
Grant, Susan Cain, Sid Mukherjee, Tim Ferriss Why do good teams
kill great ideas? Loonshots reveals a surprising new way of
thinking about the mysteries of group behavior that challenges
everything we thought we knew about nurturing radical
breakthroughs. Safi Bahcall, a physicist and entrepreneur, shows
why teams, companies, or any group with a mission will suddenly
change from embracing new ideas to rejecting them, just as flowing
water will suddenly change into brittle ice. Mountains of print
have been written about culture. Loonshots identifies the small
shifts in structure that control this transition, the same way that
temperature controls the change from water to ice. Using examples
that range from the spread of fires in forests to the hunt for
terrorists online, and stories of thieves and geniuses and kings,
Bahcall shows how a new kind of science can help us become the
initiators, rather than the victims, of innovative surprise. Over
the past decade, researchers have been applying the tools and
techniques of this new science--the science of phase
transitions--to understand how birds flock, fish swim, brains work,
people vote, diseases erupt, and ecosystems collapse. Loonshots is
the first to apply this science to the spread of breakthrough
ideas. Bahcall distills these insights into practical lessons
creatives, entrepreneurs, and visionaries can use to change our
world. Along the way, readers will learn how chickens saved
millions of lives, what James Bond and Lipitor have in common, what
the movie The Imitation Game got wrong about World War II, and what
really killed Pan Am, Polaroid, and the Qing Dynasty. "If The Da
Vinci Code and Freakonomics had a child together, it would be
called Loonshots." --Senator Bob Kerrey
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