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The 360 Degrees Corporation - From Stakeholder Trade-offs to Transformation (Hardcover)
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The 360 Degrees Corporation - From Stakeholder Trade-offs to Transformation (Hardcover)
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Companies are increasingly facing intense pressures to address
stakeholder demands from every direction: consumers want socially
responsible products; employees want meaningful work; investors now
screen on environmental, social, and governance criteria;
"clicktivists" create social media storms over company missteps.
CEOs now realize that their companies must be social as well as
commercial actors, but stakeholder pressures often create
trade-offs with demands to deliver financial performance to
shareholders. How can companies respond while avoiding simple
"greenwashing" or "pinkwashing"? This book lays out a roadmap for
organizational leaders who have hit the limits of the supposed
win-win of shared value to explore how companies can cope with real
trade-offs, innovating around them or even thriving within them.
Suggesting that the shared-value mindset may actually get in the
way of progress, bestselling author Sarah Kaplan shows in The 360
Degrees Corporation how trade-offs, rather than being confusing or
problematic, can actually be the source of organizational
resilience and transformation.
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