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The Cigarette - A Political History (Hardcover)
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The Cigarette - A Political History (Hardcover)
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Finalist for the Hagley Prize in Business History A Smithsonian
Book of the Year "Vaping gets all the attention now, but Milov's
thorough study reminds us that smoking has always intersected with
the government, for better or worse."-New York Times Book Review
Tobacco is the quintessential American product. From Jamestown to
the Marlboro Man, the plant occupied the heart of the nation's
economy and expressed its enduring myths. But today smoking rates
have declined and smokers are exiled from many public spaces. The
story of tobacco's fortunes may seem straightforward: science
triumphed over our addictive habits and the cynical machinations of
tobacco executives. Yet the reality is more complicated. Both the
cigarette's popularity and its eventual decline reflect a parallel
course of shifting political priorities. The tobacco industry
flourished with the help of the state, but it was the concerted
efforts of citizen nonsmokers who organized to fight for their
right to clean air that led to its undoing. After the Great
Depression, public officials and organized tobacco farmers worked
together to ensure that the government's regulatory muscle was more
often deployed to promote tobacco than to protect the public from
its harms. Even as evidence of the cigarette's connection to cancer
grew, medical experts could not convince officials to change their
stance. What turned the tide, Sarah Milov argues, was a new kind of
politics: a movement for nonsmokers' rights. Activists and
public-interest lawyers took to the courts, the streets, city
councils, and boardrooms to argue for smoke-free workplaces and
allied with scientists to lobby elected officials. The Cigarette
restores politics to its rightful place in the tale of tobacco's
rise and fall, illustrating America's continuing battles over
corporate influence, individual responsibility, collective choice,
and the scope of governmental power.
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