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Win Bigly (Hardcover)
Loot Price: R480
Discovery Miles 4 800
You Save: R183
(28%)
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Win Bigly (Hardcover)
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List price R663
Loot Price R480
Discovery Miles 4 800
You Save R183 (28%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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NEW YORK TIMES BESTSELLER From the creator of Dilbert, an
unflinching look at the strategies Donald Trump used to persuade
voters to elect the most unconventional candidate in the history of
the presidency, and how anyone can learn his methods for succeeding
against long odds. Scott Adams--a trained hypnotist and a lifelong
student of persuasion--was one of the earliest public figures to
predict Trump's win, doing so a week after Nate Silver put Trump's
odds at 2 percent in his FiveThirtyEight.com blog. The mainstream
media regarded Trump as a novelty and a sideshow. But Adams
recognized in Trump a level of persuasion you only see once in a
generation. Trump triggered massive cognitive dissonance and
confirmation bias on both the left and the right. We're hardwired
to respond to emotion, not reason. We might listen to 10 percent of
a speech--a hand gesture here, a phrase there--and if the right
buttons are pushed, we irrationally agree with the speaker and
invent reasons to justify that decision after the fact. The point
isn't whether Trump was right or wrong, good or bad. Win Bigly goes
beyond politics to look at persuasion tools that can work in any
setting--the same ones Adams saw in Steve Jobs when he invested in
Apple decades ago. For instance: - If you need to convince people
that something is important, make a claim that's directionally
accurate but has a big exaggeration in it. Everyone will spend
endless hours talking about how wrong it is while accidentally
persuading themselves the issue is a high priority. - Stop wasting
time on elaborate presentations. Inside, you'll learn which
components of your messaging matter, and where you can wing it. -
Creating "linguistic kill shots" with persuasion engineering (such
as "Low-energy Jeb") can be more powerful than facts and policies.
Adams offers nothing less than "access to the admin passwords to
human beings." This is a must-read if you care about persuading
others in any field--or if you just want to resist persuasion from
others.
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