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Silver Lining - Your Guide to Innovating in a Downturn (Hardcover)
Loot Price: R508
Discovery Miles 5 080
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Silver Lining - Your Guide to Innovating in a Downturn (Hardcover)
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Loot Price R508
Discovery Miles 5 080
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R528
Discovery Miles: 5 280
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Experts agree: The turbulence triggered by the economic shock of
2008 constitutes the "new normal." Unfortunately, too many managers
have become paralyzed by it, capable only of slashing costs
indiscriminately. Though examining spending during recessions makes
sense, the smartest executives do much more. As Scott Anthony
reveals in The Silver Lining, these leaders continue innovating--by
stopping ineffective initiatives, changing key business processes,
and starting more productive behaviors. Result? Their companies
emerge from downturns stronger than ever. Providing a wealth of
ideas, tools, and examples from diverse industries, Anthony
explains how to safeguard your company's profitability during even
the toughest recessions. You'll discover how to: -Prune your
innovation and business portfolio to liberate resources for more
promising initiatives - Adopt a radical new market-segmentation
scheme that helps you re-feature your offerings to reduce costs
while delivering new value to customers - Reinvent your innovation
process to drive fresh growth - Mitigate innovation risks by
conducting strategic experiments and forging alliances with
customers and other external entities - Appeal to increasingly
value-conscious customers to fend off low-cost attackers In today's
brutal economic climate, executives must pare costs to the bone
while planting and nurturing seeds for tomorrow's growth. The
Silver Lining explains how to master this seemingly impossible
challenge.
General
Imprint: |
Harvard Business Review Press
|
Country of origin: |
United States |
Release date: |
June 2009 |
First published: |
2009 |
Authors: |
Scott D. Anthony
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Dimensions: |
215 x 147 x 23mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
210 |
ISBN-13: |
978-1-4221-3901-1 |
Categories: |
Books >
Business & Economics >
General
|
LSN: |
1-4221-3901-8 |
Barcode: |
9781422139011 |
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