This is a probing analysis of the origins, transformations, and
prospects of the Western mentality behind genetic engineering and
similar strategies for manipulating the basic elements of life. It
is the first media ecology critique of the 'control paradigm' now
dominant in developed societies, and a clarion call for
cross-cultural dialogue. Beyond demonstrating in damning detail who
the side-effects of new technologies usually turn out to be their
main effects, the book also highlights alternative perspectives
from other cultures and urges renewed attention to the
inexhaustible resourcefulness of life itself.
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