Yorkshire Rider was created out of the 1985 Transport Act, which
became known as Deregulation. The West Yorkshire PTE created
Yorkshire Rider Limited, who had to bid for the bus services they
wish to operate, produce timetables, maintain the fleet, replace
time expired vehicles and promote the new company in print and
other media avenues. The new bus operator then repainted vehicles
into a brilliant green and jonquil livery for the buses and
minibuses, while coaches gained an oatmeal and black livery. Both
liveries had the stylized 'YR' logo and fleet name in a large red
New Eras Bold font. Yorkshire Rider acquired the former West
Yorkshire Road Car operations in Bradford and Leeds and inherited
the WYPTE fleet. They purchased MCW Metrobuses and Leyland
Olympians in 1988, then from 1989 started to build up a fleet of
Scanias and Volvos. With this fascinating collection of rare and
unpublished images, Scott Poole offers a wonderfully nostalgic
pictorial history of this iconic and much-loved brand.
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