The Roadside MBA (Paperback, Main Market Ed.)

THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric. These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have.

General

Imprint:	Pan Books
Country of origin:	United Kingdom
Release date:	May 2015
Authors:	Scott Schaefer • Paul Oyer • Michael Mazzeo
Dimensions:	203 x 127 x 18mm (L x W x T)
Format:	Paperback - B-format
Pages:	304
Edition:	Main Market Ed.
ISBN-13:	978-1-4472-8633-2
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
LSN:	1-4472-8633-2
Barcode:	9781447286332

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