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Books > Business & Economics > Business & management > Sales & marketing

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Permission Marketing - Turning Strangers Into Friends And Friends Into Customers (Paperback, New edition) Loot Price: R168
Discovery Miles 1 680
You Save: R99 (37%)

Permission Marketing - Turning Strangers Into Friends And Friends Into Customers (Paperback, New edition)

Seth Godin

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List price R267 Loot Price R168 Discovery Miles 1 680 You Save R99 (37%)

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Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

General

Imprint: Simon & Schuster
Country of origin: United States
Release date: December 2006
Authors: Seth Godin
Dimensions: 198 x 129 x 16mm (L x W x T)
Format: Paperback
Pages: 228
Edition: New edition
ISBN-13: 978-1-4165-2666-7
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Promotions
LSN: 1-4165-2666-8
Barcode: 9781416526667

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