Books > Business & Economics > Business & management > Sales & marketing
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V Is For Vulnerable (Hardcover, New)
Loot Price: R282
Discovery Miles 2 820
You Save: R183
(39%)
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V Is For Vulnerable (Hardcover, New)
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List price R465
Loot Price R282
Discovery Miles 2 820
You Save R183 (39%)
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V is for Vulnerable by Seth Godin is a full-color ABC book for
grown-ups, with a powerful message about doing great work. V is for
Vulnerable looks and feels like a classic picture book. But it's
not for kids, it's for hardworking adults. It highlights twenty-six
of Seth Godin's principles about treating your work as a form of
art, with illustrations by acclaimed cartoonist Hugh MacLeod. A
sample: A is for Anxiety, which is experiencing failure in advance.
Tell yourself enough vivid stories about the worst possible outcome
and you'll soon come to believe them. Worry is not preparation, and
anxiety doesn't make you better. F is for Feedback, which can be
either a crutch or a weapon. Use it to make your work smaller,
safer, and more likely to please everyone (and fail in the long
run). Or use it as a lever to further push you to embrace what you
fear and what you're capable of. This is unlike any previous Godin
book and makes a great gift, both for loyal fans and those who've
never read him before. Seth Godin is the author of thirteen
international bestsellers that have changed the way people think
about marketing, the ways ideas spread, leadership and change
including Permission Marketing, Purple Cow, All Marketers are
Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very
popular lecturer. His blog, www.sethgodin.typepad.com, is the most
influential business blog in the world, and consistently one of the
100 most popular blogs on any subject.
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