This book explores speeches by American presidents. Domestic public
presidential speechmaking helps us understand the pressures,
priorities, and targeted audiences of different presidencies. Many
administrations generally work to reinforce already existing
support though some may try to reach out to new areas. Census areas
help us better understand where presidents prioritize speeches in
certain areas of the country. Designated Market Areas, or media
markets, allow us to look at presidential speechmaking without
geographical constraints and focus on areas of population
concentrations. Electoral College results show that most
administrations prefer to give speeches in places where they have
the most electoral support to reinforce their bases. The chapter on
vacation locations explores how some presidents use Camp David or
their homes as places to actively speak, while some administrations
just use them as retreats. Foreign speeches allow us to see that
most presidents prefer to speak in openly free countries more than
other places.
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