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The Art Of Choosing - The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them (Paperback)
Loot Price: R277
Discovery Miles 2 770
You Save: R62
(18%)
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The Art Of Choosing - The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them (Paperback)
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List price R339
Loot Price R277
Discovery Miles 2 770
You Save R62 (18%)
Expected to ship within 9 - 15 working days
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Every day we make choices. Coke or Pepsi? Save or spend? Stay or
go? Whether mundane or life-altering, these choices define us and
shape our lives. Sheena Iyengar asks the difficult questions about
how and why we choose: Is the desire for choice innate or bound by
culture? Why do we sometimes choose against our best interests? How
much control do we really have over what we choose? Her
award-winning research reveals that the answers are surprising and
profound. In our world of shifting political and cultural forces,
technological revolution, and interconnected commerce, our
decisions have far-reaching consequences. Use this book as your
companion and guide for the many challenges ahead. 'No one asks
better questions, or comes up with more intriguing answers' Malcolm
Gladwell, author of THE TIPPING POINT
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