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Digital Marketing Strategy - An Integrated Approach to Online Marketing (Paperback, 2nd Revised edition)
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Digital Marketing Strategy - An Integrated Approach to Online Marketing (Paperback, 2nd Revised edition)
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Optimize your digital channels and ensure your marketing strategy
aligns with business objectives, with this second edition of the
bestselling guide to digital marketing - recommended by the
Chartered Institute of Marketing. There is no shortage of digital
marketing resources yet finding a book that covers all disciplines
can be a challenge. This essential and highly readable book
provides an accessible, step-by-step framework to the planning,
integration and measurement of each digital platform and technique,
all tailored to achieve overarching business objectives. Now
featuring cutting edge updates on social media, SEO, content
marketing, user experience and customer loyalty, Digital Marketing
Strategy is an ideal road map for navigating: -Marketing
automation, personalization, messaging and email -Online and
offline integration -The power of technologies, such as AI -New
data protection and privacy strategies Accompanied by downloadable
practical implementation guides spanning SEO, paid-search, email,
lead-generation and more, Digital Marketing Strategy will show you
how to effectively select, align and manage digital channels and
operations, to streamline a winning digital marketing strategy for
measurable, optimized results. It is an essential guide for any
marketer to build an effective and practical digital strategy.
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