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Digital Marketing Strategy - An Integrated Approach to Online Marketing (Paperback, 2nd Revised edition) Loot Price: R916
Discovery Miles 9 160
You Save: R110 (11%)
Digital Marketing Strategy - An Integrated Approach to Online Marketing (Paperback, 2nd Revised edition): Simon Kingsnorth

Digital Marketing Strategy - An Integrated Approach to Online Marketing (Paperback, 2nd Revised edition)

Simon Kingsnorth

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List price R1,026 Loot Price R916 Discovery Miles 9 160 | Repayment Terms: R86 pm x 12* You Save R110 (11%)

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Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.

General

Imprint: Kogan Page
Country of origin: United Kingdom
Release date: April 2019
Authors: Simon Kingsnorth
Dimensions: 233 x 157 x 20mm (L x W x T)
Format: Paperback - Trade
Pages: 384
Edition: 2nd Revised edition
ISBN-13: 978-0-7494-8422-4
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN: 0-7494-8422-5
Barcode: 9780749484224

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