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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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The Ultimate Guide to Sports Marketing (Hardcover, 2nd edition) Loot Price: R818
Discovery Miles 8 180
You Save: R185 (18%)
The Ultimate Guide to Sports Marketing (Hardcover, 2nd edition): Stedman Graham, Lisa Neirotti, Joe Goldblatt

The Ultimate Guide to Sports Marketing (Hardcover, 2nd edition)

Stedman Graham, Lisa Neirotti, Joe Goldblatt

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List price R1,003 Loot Price R818 Discovery Miles 8 180 | Repayment Terms: R77 pm x 12* You Save R185 (18%)

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Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.


Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including:
- Use of the Internet as a sports marketing tool
- Negotiations and contracts with sponsors and suppliers
- Specifics of licensing deals

General

Imprint: McGraw-Hill Professional
Country of origin: United States
Release date: April 2001
First published: March 2001
Authors: Stedman Graham • Lisa Neirotti • Joe Goldblatt
Dimensions: 236 x 163 x 26mm (L x W x T)
Format: Hardcover
Pages: 315
Edition: 2nd edition
ISBN-13: 978-0-07-136124-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General
LSN: 0-07-136124-3
Barcode: 9780071361248

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