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Lifestyle Gurus - Constructing Authority and Influence Online (Hardcover)
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Lifestyle Gurus - Constructing Authority and Influence Online (Hardcover)
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The rise of blogs and social media provide a public platform for
people to share information online. This trend has facilitated an
industry of self-appointed 'lifestyle gurus' who have become
instrumental in the management of intimacy and social relations.
Advice on health, wealth creation, relationships and well-being is
rising to challenge the authority of experts and professionals.
Pitched as 'authentic', 'accessible' and 'outside of the system',
this information has produced an unprecedented sense of empowerment
and sharing. However, new problems have arisen in its wake. In
Lifestyle Gurus, Baker and Rojek explore how authority and
influence are achieved online. They trace the rise of lifestyle
influencers in the digital age, relating this development to the
erosion of trust in the expert-professional power bloc. The moral
contradictions of lifestyle websites are richly explored,
demonstrating how these technologies encourage a preoccupation with
the very commercial and corporate hierarchies they seek to
challenge. A timely account of how lifestyle issues are being
packaged and transacted in a wired-up world, this book is important
reading for students and scholars of media, communication,
sociology and related disciplines.
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