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Cached - Decoding the Internet in Global Popular Culture (Paperback)
Loot Price: R739
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Cached - Decoding the Internet in Global Popular Culture (Paperback)
Series: Critical Cultural Communication
Expected to ship within 12 - 17 working days
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"This is the most culturally sophisticated history of the Internet
yet written. We can't make sense of what the Internet means in our
lives without reading Schulte's elegant account of what the
Internet has meant at various points in the past 30 years." -Siva
Vaidhyanathan, Chair of the Department of Media Studies at The
University of Virginia In the 1980s and 1990s, the internet became
a major player in the global economy and a revolutionary component
of everyday life for much of the United States and the world. It
offered users new ways to relate to one another, to share their
lives, and to spend their time-shopping, working, learning, and
even taking political or social action. Policymakers and news media
attempted-and often struggled-to make sense of the emergence and
expansion of this new technology. They imagined the internet in
conflicting terms: as a toy for teenagers, a national security
threat, a new democratic frontier, an information superhighway, a
virtual reality, and a framework for promoting globalization and
revolution. Schulte maintains that contested concepts had material
consequences and helped shape not just our sense of the internet,
but the development of the technology itself. Cached focuses on how
people imagine and relate to technology, delving into the political
and cultural debates that produced the internet as a core
technology able to revise economics, politics, and culture, as well
as to alter lived experience. Schulte illustrates the conflicting
and indirect ways in which culture and policy combined to produce
this transformative technology.
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