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Event Studies - Theory, Research and Policy for Planned Events (Paperback, 4th edition)
Loot Price: R1,567
Discovery Miles 15 670
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Event Studies - Theory, Research and Policy for Planned Events (Paperback, 4th edition)
Series: Events Management
Expected to ship within 9 - 15 working days
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Event Studies is the only book devoted to developing knowledge and
theory about planned events. It focuses on event planning and
management, outcomes, the experience of events and the meanings
attached to them, the dynamic processes shaping events and why
people attend them. This title draws from a large number of
foundation disciplines and closely related professional fields to
foster interdisciplinary theory focused on planned events. This
revised edition has been updated to reflect and examine a number of
substantial and important new ideas. New to the fourth edition: new
sections on the evolution of design theory, management, planning
and marketing theory applied to events, sensory stimulation,
leadership, and the nature of crises and security issues; new
content on critical event studies and what this means for research
and practice, the life-cycle model for event programming, and an
action plan for how events can be a positive force in sustainable
cities; new and additional case studies from a wide range of
international events, and reviews of the evolving theory of
contemporary research in events studies are included throughout.
This will be an invaluable resource for all undergraduate students
of events studies throughout their degree programmes.
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