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Books > Computing & IT
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Digital Play - The Interaction of Technology, Culture, and Marketing (Paperback, 2 Rev Ed)
Loot Price: R682
Discovery Miles 6 820
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Digital Play - The Interaction of Technology, Culture, and Marketing (Paperback, 2 Rev Ed)
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A uniquely critical study of video gaming that blends perspectives
from political economy, cultural studies, and communications
theory. Digital Play offers a uniquely critical analysis of
interactive media. Inspired by the work of Raymond Williams, the
book traces the development of video gaming from its humble origins
in hacker circles to its current status as a $20 billion global
cultural industry. Stephen Kline, Nick Dyer-Witheford, and Greig de
Peuter systematically debunk cyber-guru optimism about globally
networked digital communications by analysing the management
practices of the corporations that design and market video games to
youthful audiences. They reveal that the ascent of this new
communications industry has been anything but smooth and
inevitable. From Atari to Microsoft, Space Invaders to The Sims,
the authors uncover the successive crises that forced game makers,
faced with constant instabilities in the global entertainment
sector, to become increasingly innovative.
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