The Professional's Guide to Business Development - How to Win Business in the Professional Services (Paperback)

When buying professional services, most clients will assume that you are competent in your field. They are therefore not hiring you primarily on the basis of your expertise, but on factors such as price and whether they want to do business with you. To minimize the issue of cost, you need to ensure that the benefits of working with you are clear to your customers. You need to move from transactional relationships towards partnership ones, and you need to identify the right prospects in the first place. The ability to ascertain, quickly and accurately, what drives your customer's decisions and to respond to their needs is critical in differentiating you from your competitors. If you can do these things well, you will win more business from both new and existing clients. This book gives you a repeatable and scalable methodology to achieve this.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	December 2012
First published:	2013
Authors:	Stephen Newton
Dimensions:	235 x 157 x 12mm (L x W x T)
Format:	Paperback
Pages:	188
ISBN-13:	978-0-7494-6653-4
Categories:	Books > Business & Economics > Business & management > Business competition
LSN:	0-7494-6653-7
Barcode:	9780749466534

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