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Own Label: Sainsbury's Design Studio: 1962 - 1977 (Paperback)
Loot Price: R508
Discovery Miles 5 080
You Save: R130
(20%)
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Own Label: Sainsbury's Design Studio: 1962 - 1977 (Paperback)
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List price R638
Loot Price R508
Discovery Miles 5 080
You Save R130 (20%)
Expected to ship within 12 - 17 working days
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A new expanded edition of this must-have book for all graphic
designers In 1962, when Peter Dixon joined the Sainsbury's Design
Studio, a remarkable revolution in packaging design began. The
supermarket was developing its distinctive range of Own Label
products, and Dixon's designs for the line were revolutionary:
simple, stripped down, creative, and completely different from what
had gone before. Their striking modernity pushed the boundaries,
reflecting a period full of optimism. They also helped build
Sainsbury's into a brand giant, the first real 'Super' market of
the time. This book examines and celebrates this paradigm shift
that redefined packaging design, and led to the creation of some of
the most original packaging ever seen. Produced in collaboration
with the Sainsbury family and The Sainsbury Archive, the book
reveals an astonishing and exhaustive body of work. A unique
insight into what and how we ate, the packaging is presented using
both scanned original flat packets and photographic records made at
the time by the design team. An essential book for graphic
designers and those interested in the culture of consumerism, these
designs remain fresh and relevant today. This feast of nostalgia
taps into the fond memories of a generation brought up on these
beautifully packaged goods.
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