More than 100,000 entrepreneurs rely on this book. The National
Science Foundation pays hundreds of startup teams each year to
follow the process outlined in the book, and it's taught at
Stanford, Berkeley, Columbia and more than 100 other leading
universities worldwide. Why?The Startup Owner's Manual guides you,
step-by-step, as you put the Customer Development process to work.
This method was created by renowned Silicon Valley startup expert
Steve Blank, co-creator with Eric Ries of the "Lean Startup"
movement and tested and refined by him for more than a decade. This
608-page how-to guide includes over 100 charts, graphs, and
diagrams, plus 77 valuable checklists that guide you as you drive
your company toward profitability. It will help you: - Avoid the 9
deadly sins that destroy startups' chances for success- Use the
Customer Development method to bring your business idea to life-
Incorporate the Business Model Canvas as the organizing principle
for startup hypotheses- Identify your customers and determine how
to "get, keep and grow" customers profitably- Compute how you'll
drive your startup to repeatable, scalable profits. The Startup
Owner�s Manual was originally published by K&S Ranch
Publishing Inc. and is now available from Wiley. The cover, design,
and content are the same as the prior release and should not be
considered a new or updated product.
General
| Imprint: |
John Wiley & Sons
|
| Country of origin: |
United States |
| Release date: |
April 2020 |
| First published: |
2020 |
| Authors: |
S. Blank
|
| Dimensions: |
244 x 190 x 31mm (L x W x T) |
| Format: |
Hardcover
|
| Pages: |
608 |
| ISBN-13: |
978-1-119-69068-9 |
| Categories: |
Books >
Business & Economics >
General
|
| LSN: |
1-119-69068-4 |
| Barcode: |
9781119690689 |
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