NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER One of
America's most accomplished entrepreneurs-a pioneer who made the
internet part of everyday life and orchestrated the largest merger
in the history of business-shares a roadmap for how anyone can
succeed in a world of rapidly changing technology. Steve Case's
career began when he cofounded America Online (AOL) in 1985. At the
time, only three percent of Americans were online. It took a decade
for AOL to achieve mainstream success, and there were many
near-death experiences and back-to-the-wall pivots. AOL became the
top performing company of the 1990s, and at its peak more than half
of all consumer internet traffic in the United States ran through
the service. After Case engineered AOL's merger with Time Warner
and he became Chairman of the combined business, Case oversaw the
biggest media and communications empire in the world. In The Third
Wave, which pays homage to the work of the futurist Alvin Toffler
(from whom Case has borrowed the title, and whose work inspired him
as a young man), Case takes us behind the scenes of some of the
most consequential and riveting business decisions of our time
while offering illuminating insights from decades of working as an
entrepreneur, an investor, a philanthropist, and an advocate for
sensible bipartisan policies. We are entering, as Case explains, a
new paradigm called the "Third Wave" of the internet. The first
wave saw AOL and other companies lay the foundation for consumers
to connect to the Internet. The second wave saw companies like
Google and Facebook build on top of the Internet to create search
and social networking capabilities, while apps like Snapchat and
Instagram leverage the smartphone revolution. Now, Case argues,
we're entering the Third Wave: a period in which entrepreneurs will
vastly transform major "real world" sectors like health, education,
transportation, energy, and food-and in the process change the way
we live our daily lives. But success in the Third Wave will require
a different skill set, and Case outlines the path forward. The
Third Wave is part memoir, part manifesto, and part playbook for
the future. With passion and clarity, Case explains the ways in
which newly emerging technology companies (a growing number of
which, he argues, will not be based in Silicon Valley) will have to
rethink their relationships with customers, with competitors, and
with governments; and offers advice for how entrepreneurs can make
winning business decisions and strategies-and how all of us can
make sense of this changing digital age.
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