Winner! - CMI Management Book of the Year 2017 Practical Manager
category Master the art of negotiation and gain the competitive
advantage Now revised and updated, the second edition of The
Negotiation Book will teach you about one of the most important
skills in business. We all have to negotiate at some point; whether
in the office or at home and good negotiation skills can have a
profound effect on our lives both financially and personally. No
other skill will give you a better chance of optimizing your
success and your organization's success. Every time you negotiate,
you are looking for an increased advantage. This book delivers it,
whilst ensuring the other party also comes away feeling good about
the deal. Nothing will put you in a stronger position to build
capacity, build negotiation strategies and facilitate negotiations
through to successful conclusions. The Negotiation Book: * Explains
the importance of planning, dynamics and strategies * Will help you
understand the psychology, tactics and behaviours of negotiation *
Teaches you how to conduct successful win-win negotiations * Gives
you the competitive advantage
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