An updated third edition of the most comprehensive guide to small
business success
Whether you're a novice entrepreneur or a seasoned pro, "The
Small Business Bible" offers you everything you need to know to
build and grow your dream business. It shows you what really works
(and what doesn't ) and includes scores of tips, insider
information, stories, and proven secrets of success. Even if you've
run your own business for years, this handy guide keeps you up to
date on the latest business and tech trends. This "Third Edition"
includes entirely new chapters devoted to social media, mobility
and apps, and new trends in online discounting and group buying
that are vital to small business owners everywhere.
New chapters include: How to use Facebook, Twitter, and other
social media tools to engage customers and potential
stakeholdersHow to generate leads and win strategic partnerships
with LinkedInHow to employ videos and YouTube to further your
brandWhat you need to know about Groupon and group discount
buyingWhat mobile marketing can do for your business
Give your small business its best shot by understanding the best
and latest small business strategies, especially in this
transformative and volatile period. "The Small Business Bible"
offers every bit of information you'll need to know to succeed.
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