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Automobile Design Graphics (English, French, German, Hardcover, Multilingual edition)
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Automobile Design Graphics (English, French, German, Hardcover, Multilingual edition)
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In the heyday of the automobile, marketing cars was an exacting
process. Selling the public one of their major life purchases
involved not only traditional advertising but also a crucial item
that extolled the virtue of the cars: the brochure. Often oversize
and sumptuously produced, including acetate overlays with fabric
and paint swatches, brochures were only available at dealer
showrooms or auto fairs-hence specimens of antique and vintage car
brochures are rare collector's items today. Frequently overlooked
in design and automotive histories, this ephemera offers a lucid
mirror image of tastes, consumerism, and buying habits since the
dawn of the automobile. Automobile Design Graphics presents for the
first time a comprehensive overview of this mostly forgotten breed
of collateral advertising. From the most obscure (Tucker, Ajax,
Columbia) to the most iconic (General Motors, Ford, Chrysler), the
visual history brings together over 500 reproductions from these
rare and collectible customer brochures. Across eight decades, they
present not only some of the finest cars, but also some of the best
illustration and graphic design of the 20th century. Ancillary
examples of automotive literature, including the elaborate dealer
manuals are also featured, alongside essays by automobile and
cultural historian Jim Donnelly and preeminent design historian
Steven Heller. Testament to a bygone era when cars were, quite
simply, the stuff dreams were made of, this book is a visual and
informative pleasure for car enthusiasts, designers, and pop
culture aficionados alike.
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