Mid-Century Ads (English, French, German, Hardcover, Multilingual edition)

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era. Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit. About the series Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!

General

Imprint:	Taschen
Country of origin:	Germany
Series:	Bibliotheca Universalis
Release date:	August 2019
First published:	2015
Authors:	Steven Heller
Editors:	Jim Heimann
Dimensions:	195 x 140 x 44mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	720
Edition:	Multilingual edition
ISBN-13:	978-3-8365-5632-3
Languages:	English • French • German
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Illustration & commercial art > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Categorized Speciality Shops > Taschen - Art & Photography
LSN:	3-8365-5632-4
Barcode:	9783836556323

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